- second-mover advantage
- second-mover advantage second-mover advantage ➔ advantage
* * *second-mover advantage UK US noun [C] MARKETING► the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers' reactions and offer something better than its competitor: »
US companies can have second-mover advantage in areas such as wireless commerce where they are significantly behind the competition in Europe.
Financial and business terms. 2012.
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