second-mover advantage

second-mover advantage
second-mover advantage second-mover advantage advantage

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second-mover advantage UK US noun [C] MARKETING
the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers' reactions and offer something better than its competitor: »

US companies can have second-mover advantage in areas such as wireless commerce where they are significantly behind the competition in Europe.

Compare FIRST-MOVER ADVANTAGE(Cf. ↑first-mover advantage), LAST-MOVER ADVANTAGE(Cf. ↑last-mover advantage)

Financial and business terms. 2012.

Look at other dictionaries:

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